Course curriculum
-
-
START HERE: Here's Your Map To Rapid Product Growth
-
PROCESS: Understanding the components of RPG
-
PROCESS: Accountability Tracking
-
HOW TO: Succeed In This Program
-
-
-
PROCESS: What to Expect in Rapid Marketing Workshops
-
HOW TO: Map The Gap In The Market
-
REPLAY: Value Proposition Design Workshop
-
REPLAY: Mapping the customer journey to marketing content
-
-
-
HOW TO Warm Up Your Accounts So That You Don't Get Banned
-
HOW TO create your campaigns and rules so testing can run on autopilot (v2)
-
HOW TO Verify your rules are set up correctly
-
RESOURCE: Rapid Tracker to manage your testing
-
-
-
HOW TO write pains tests and load them in canva
-
HOW TO test the most relavent pains
-
HOW TO choose a business category for testing
-
HOW TO set up the market pains test in ads manager.
-
REPLAY: Feedback on Pains Testing (ISSUE: Too Complex)
-
REPLAY: Feedback on Pains and ICA (ISSUE: ICA Too Vague)
-
HOW TO improve a system without increasing risk (Raise the Floor Strategy)
-
-
-
OFFER: I will load your tests at cost
-
-
-
HOW-TO Create High-Intent Messages (High Level Overview)
-
PROCESS: Crash course on conversion message engineering (with homework)
-
RESOURCE: 100 G.O.A.T Headlines Templatized
-
REPLAY: Headlines brainstorming session for inspiration
-
REPLAY: Headlines feedback (Issue: Going for the jugular)
-
PROCESS: Understanding Leverage
-
BONUS: How and why to improve your copywriting this year
-

About this course
- Free
- 60 lessons
- 11 hours of video content